Lifecycle SMS that actually converts

Trackly helps you capture subscribers, orchestrate high-ROI messaging flows, and optimize sends with testing modes—random, Thompson sampling, and CTR-based—all from a spreadsheet-like UI.

Features for high-velocity marketers

• Spreadsheet-like sender — Organize creative variants in a grid, personalize copy, and select a sending strategy for each campaign.
• Smart routing — Policy-driven orchestrator chooses the best lane by cost, deliverability, and regional rules.
• Testing modes — Random shuffle, Thompson sampling, or CTR-based allocation—switch strategies in one click.
• Webhooks & DLR — Delivery receipts update your metrics in real time. Simple, secure webhook handshake.
• Compliance tools — Double opt-in, quiet hours, DNC, and list hygiene baked in. Export consent logs anytime.
• Extensible — Bring your own aggregator/carrier contracts; Trackly handles normalization and retries.

How it works

1. Import subscribers — Sync a CSV or connect your store/CRM. Set consent status and custom fields.
2. Compose variants — Add creative to the grid—A/B/C copy, emojis, coupons, and deep links.
3. Pick a strategy — Random, Thompson sampling, or CTR-based routing per campaign or audience.
4. Send & learn — See deliveries/clicks in real time. Auto-promote winners and pause laggards.

Use cases

• Welcome & win-back — Automated flows that personalize by source, product, and time since last purchase.
• Flash promos — Schedule bursts and cap frequency with list-level throttles and quiet hours.
• Creator & affiliate — Track links per partner; allocate traffic by performance automatically.

Pricing

Free: $0/month — Bring your own phone number, 500 messages per month, A/B/C testing & Thompson sampling, webhooks, DLR & full API access. No credit card required.

Paid: $19.99/month — Platform-provisioned numbers, unlimited messaging with per-segment billing ($0.0045/segment first 1M, $0.0030/segment after 1M), multi-carrier routing.

FAQ

What's the difference between BYO and Full Service?

BYO lets you connect your own SMS gateways (Twilio, Infobip, Lime, CM) and use Trackly for orchestration, attribution, and optimization. Full Service is turnkey — we handle number provisioning, carrier routing, and delivery at scale.

How does revenue attribution work?

Trackly integrates natively with TUNE, Everflow, and Cake. Every SMS click flows through our link tracker, conversions arrive via postback, and revenue is attributed to the specific message, creative, and offer — real profit per send.

What is Thompson sampling?

Thompson sampling is a Bayesian multi-armed bandit algorithm that automatically shifts SMS traffic to your highest-EPC creatives in real time. It replaces manual A/B rotation — winners are identified in days, not weeks.

Is there a free plan?

Yes. Bring your own number, send up to 500 messages per month, and access the full platform — Thompson sampling, journeys, audiences, API, and webhooks. No credit card required.

How do I register a 10DLC campaign?

Trackly walks you through brand and campaign registration directly in the platform. We handle submission to The Campaign Registry (TCR) and notify you when your campaign is approved and ready to send.

Is Trackly TCPA compliant?

Yes. Trackly enforces TCPA quiet hours per contact timezone, handles 60+ STOP keyword variants with typo detection, syncs the FCC DNC list daily, and provides consent capture with full audit trails.

Can I migrate from Postscript, Klaviyo, or Attentive?

Yes. Trackly supports CSV contact imports and a REST API for programmatic migration. Our team can assist with list migration, opt-in history transfer, and carrier number porting on request.

Does the API support webhooks?

Yes. Trackly fires webhooks for inbound messages, opt-outs, delivery status changes, and conversion events. The full OpenAPI spec is available in the platform under Settings > API Keys.

What's the pricing structure?

Free tier: 500 messages/month with your own number. Paid: $19.99/month platform fee (waived at 1M+ segments/month) plus $0.0045/segment for the first 1M in a 360-day cycle, then $0.0030/segment after.

How do I get support?

Email support@tracklysms.com or use the in-app support portal. You get direct access to engineers — no chatbots, no ticket queues. Typical response time is under 4 hours on business days.